True Roots is a plant-based restaurant in Barcelona, built around seasonal food, bold flavours, and a more playful approach to eating well. Before the opening, we worked with the team to shape the brand's visual world through photography, campaign design, and social content.

Over three months, we created imagery and graphic pieces for the launch and early months of the restaurant — from food photography and art-directed image making to posters, social assets, and pre-launch campaigns. The work gave True Roots a growing library of content that could move between digital and physical spaces while keeping the brand recognisable throughout.